TRADEMARK – Do You Need One? Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy. – Norman Schwarzkopf Do you own a business? Then you should PROTECT YOUR BRAND. We often get asked by clients if they should register their trademark – and our answer is always the same: YES! But the more important question you may be asking is WHY? Well, because trademarks have a value. They are assets – just like the furniture, computers, and equipment in your office – they are company assets even if they are intangible. Think about the Coca-Cola Company – their estimated brand value was $77.8 billion in 2012 – that does not include their product, bottling facilities, or people – it is just their brand. Now, we may not be as big as the Coca Cola Company, but I know there is value in your brand – so why not take the steps to protect it. So if you want to bolster your legal rights in your brand – let us file a federal trademark registration with the U.S. Patent and Trademark Office – and you will have the right to defend your ownership of that brand. Call the Legal Team at de la Riva & Associates at 210-224-2200 – we can help you, your family, and your business.

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